GENESIS OWUSU’s third studio album is a sonic tapestry, rich in texture, authenticity, and emotion. The visual identity reflects an artist both eccentric and engaging, defying genre and categorisation. Echoing this spirit, the design is approachable yet bold—color-led with a punk edge—and captures the tangible, emotional, and alive essence of Owusu’s multifaceted artistry.

Art Direction, Visual Identity, Logo Design, Motion Design
for Genesis Owusu [ourness]
[Creative Direction: Gina Wagstaffe, Photos: Isaac Brown, Graphic Design: Simone Taylor]

SHIFT is a family of four pairs of roman and italic, spanning sans to serif and medium to light weights. Rooted in the idea of voice and conversation, the typeface stages a dialogue between different typestyles — a play of distance and proximity, agreement and tension. The exchange between sans and serif places each in relation to the other, generating moments of variation and crossover in tone, construction, and proportion. Designed for text as well as larger settings, SHIFT reveals its character gradually, offering rhythm, contrast, and subtle shifts in expression.

Type Design
initiated at Ecal MATD 22/24
mentored by Kai Bernau, Radim Peško

HOW LONG IS 4EVER? examines two mediums often thought of as eternal, exploring the ways they both experience loss and decay. Sequences of tattoo images converse with texts about the digital, and vice versa, creating a dialogue between skin and screen. Themes of the digital, the eternal, mortality, and aging unfold across these two distinct carriers of information, revealing unexpected, at times humorous connections within the publication.

Editorial Design
178,5x215mm, 95 pages

GLEAM stroke and stencil grew out of my personal drawing practice, exploring the space between letter and abstraction, standardisation and individuality. Two corresponding styles emerged from this process, each carrying a distinct logic: a stroke style, built through the search for the right construction, and a stencil style, defined by its approach to contrast. When layered together, the two reveal shifting relationships between form and counter form, continuity and break, pushing legibility while following the structural rules of script.

Type Design
initiated at Ecal MATD 22/24,
mentored by Alice Savoie

Visual material for the roll-out of HICKEY, the sophomore album by Royel Otis. Rooted in the here and now, the campaign showcases what it means to be in the moment, creating a visual world to embody and experience. Ever-flowing and effervescent, like first kisses and late-night adventures.

Content Design for Socials
for Royel Otis [ourness + Capitol Records]
Creative Direction: Adriana Neshoda
Photos: Zora Sicher

LET THEM EAT CHAOS presents the work of hairdresser Elisa Pürkner. Six haircuts, inspired by a poem by Kae Tempest, alongside a performance, highlight the idea of being strongly connected in the hopeless and sleepless surroundings of the night. Aiming to give Elisas work a new form and place to exist in, six letterings corresponding to each haircut were created — reflecting the shared practices of making shapes and taking care inherent to both our fields.

Editorial Design, Custom Lettering
200x250 mm, 84 pages
in collaboration with Elisa Pürkner
Photos: Fabian Schwarze
Performance Stills: Jonas Albrecht

JT JAVEL is a revival of Augustine Cursive by Robert Granjon, reinterpreted by Ferdinand Del Fabbro from a 1606 book. The campaign, developed for promotional use across the foundry’s website and socials, embraces the glove as a symbol of the archive. Through simple gestures, it highlights the typeface’s tactile and lyrical qualities. JT JAVEL embodies a helping hand, a handshake with the past, a tool you are in safe hands with.

Campaign, Content Design for Socials
for Julytype

SONIC REDUCER's raw energy and immediacy — bold, urgent, and uncompromising — is reflected across all ephemera for their EP SQUEEZE. Custom type, art direction, and design aim to create rough-edged, honest visuals that reject surface-level polish while keeping a playful wink.

Art Direction, Graphic Design, Custom Type
for SONIC REDUCER [ourness]
Photos: Sam Armstrong, Charlie Foster, Zach Fegusson